Lupita Rodriguez began her career at the Center for Science, Technology, Medicine & Society (CSTMS) at UC Berkeley as a Communications Specialist, where she oversaw visual and written communications for the department. Demonstrating strong initiative and technical growth, she was promoted to Web Development Specialist, a role that marked a significant expansion into web publishing, digital governance, and full-scale site management.
In this elevated capacity, she led the complete migration and redesign of the CSTMS website onto the Open Berkeley platform, taking ownership of every phase from architecture planning and content strategy through build-out and long-term maintenance. Her entire skill set was built through hands-on, on-the-job experience—independently developing proficiency across web development, HTML, JavaScript, WordPress, ADA and Title II accessibility compliance, graphic design, and digital content strategy with no formal technical training. Her curiosity extended her expertise into cybersecurity fundamentals, including web vulnerabilities, secure coding practices, and digital risk awareness as they apply to web governance and communications.
Beyond her institutional work, Lupita runs her own freelance practice, partnering with small businesses and entrepreneurs on branding, marketing, logo design, and full website builds, bringing the same user-centered approach she developed in higher education to the commercial space. Driven by a deep interest in how people interact with digital systems, Lupita is actively pursuing a path into UX research.
- Human-Computer Interaction & Accessibility
- Digital Communication & Audience Behavior
- UX in Content Strategy & Information Architecture
- Brand Identity & Visual Communication
- Marketing & Persuasive Design
- Cybersecurity & Digital Trust
- Institutional Messaging & Public Sector Communications
- Data-Informed Campaign Strategy & Audience Segmentation